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Paid Media Specialist
We're Hiring...
Paid Media Specialist
Are You Ready to Innovate and Excel with Us?
Are you driven by a passion for paid social ads and the power of data-driven decision-making? Do you have a knack for crafting compelling social media and YouTube ads that captivate audiences and drive lead generation? If the fast-paced world of digital marketing excites you, and you're looking for an opportunity to grow within an innovative agency, Influxx Marketing is looking for someone like you.
Join our team as a Paid Media Specialist, where you'll be instrumental in shaping our advertising strategies across various platforms. Your role will involve harnessing analytics to optimise ad spend, ensuring maximum ROI, and spearheading campaigns that stand out in crowded lead generation verticals. This role is tailored for those adept at navigating the dynamic landscape of digital advertising, fine-tuning campaigns for peak performance, and consistently pushing the boundaries for better results.
What We Offer
Dynamic & Impactful: A vibrant, fast-paced work environment brimming with opportunities to impact the digital landscape on a global level.
Cutting-Edge Technology: Access to the forefront of marketing technology, ensuring you're always equipped with the best tools and systems.
Immediate Impact: The chance to make significant contributions from day one, with a team that values fresh ideas and innovative thinking.
Competitive Compensation: A competitive salary package, complete with bonus opportunities and benefits, recognizing your expertise and contributions.
Skill Enhancement: Benefit from ongoing learning, training, and skill development opportunities to fuel your career growth.
Pioneering Presence: Join the excitement of a startup culture as we establish a groundbreaking presence in South Africa.
The Role
As a Paid Media Specialist at Influxx Marketing, you'll be instrumental in crafting and executing targeted advertising campaigns across various digital platforms. Your primary focus will be on developing and implementing strategies for social media and YouTube ads, aimed at maximising lead generation and ensuring a strong direct response from our targeted audiences.
Your role will require a deep understanding of paid advertising ecosystems, including Facebook, TikTok, and YouTube, where you'll leverage data analytics to optimise ad performance and spend. By analysing campaign data, you'll make informed decisions to continually refine and enhance advertising strategies, ensuring the highest possible ROI for our clients.
You will also be responsible for setting up and optimising lead generation tools, such as surveys and forms, and ensuring landing pages and sales funnels are effectively converting visitors. Your ability to employ marketing automation tools and strategies will be key to improving conversion rates and driving successful outcomes.
In this role, you will work closely with the design team, contributing creative ideas and innovative strategies to drive campaign success. Your efforts will not only focus on achieving immediate campaign goals but also on contributing to the broader marketing objectives of Influxx Marketing. This includes staying ahead of industry trends, exploring new advertising technologies, and continuously seeking ways to improve our advertising efforts.
As a Paid Media Specialist, you are not just executing campaigns; you are shaping the future of digital advertising within our agency, ensuring that we remain at the forefront of the industry. Your work will have a direct impact on the success of our clients and the growth of Influxx Marketing.
Does this sound like you? Click the button below to apply...
Key Responsibilities
Campaign Leadership: Spearhead advertising campaigns on social media and YouTube, emphasising lead generation in various verticals, with a relentless focus on optimization and ROI maximisation.
Lead Generation Development: Design and oversee lead generation mechanisms, including surveys and forms, tailored to capture high-quality leads effectively.
Data-Driven Optimization: Conduct thorough analyses of campaign data across platforms, utilising insights to fine-tune strategies and enhance overall campaign performance.
Strategic Collaboration: Collaborate closely with the marketing team to craft and iterate on innovative advertising strategies that resonate with target audiences and drive measurable results.
Market Awareness: Maintain a pulse on digital advertising trends and platform updates, ensuring our strategies remain cutting-edge and compliant with best practices.
Budget Management: Manage and allocate campaign budgets efficiently, constructing well-organised ad groups and campaigns to optimise spend and achieve campaign objectives.
Performance Reporting: Develop and maintain comprehensive reporting frameworks to track campaign metrics, providing clear insights into performance, optimizations, and ROI.
Performance Monitoring: Monitor ongoing campaign performance across all deployed platforms, making informed, data-driven decisions to continually refine and elevate campaign success.
Requirements
A Bachelor's degree in Marketing, Advertising, Business, or a related field, laying the groundwork for strategic media buying.
At least 3 years of experience in media buying or paid advertising, specifically targeting lead generation across social media platforms and YouTube.
Proven track record in navigating media buying within lead generation niches such as debt relief, legal services, loans, insurance, healthcare, education, and home services.
Proficiency in Google Tag Manager and Google Analytics for in-depth campaign tracking and optimisation.
Solid understanding of marketing automation tools and direct response marketing strategies to drive effective lead conversions.
Exceptional analytical capabilities for interpreting campaign data, formulating insights, and adjusting strategies to optimise performance.
Graphic design and video editing skills are a plus, enhancing the visual appeal and engagement of ad campaigns.
Experience with CRMs like GHL (Go High Level), Salesforce, HubSpot, and integration tools like Zapier is hugely advantageous, enabling efficient lead management and automation processes.
An eagerness to continually learn and adapt within the rapidly changing digital marketing landscape.
Sound like you? Visit the link below listed under application process
Benefits
Dynamic Workplace: Enjoy working from a vibrant co-working space in the heart of Cape Town, surrounded by creativity & innovation.
International Projects: Engage with exciting projects on a global scale, offering a broadened perspective and unique challenges.
Life-Changing Career: Embark on a career path with us that promises not just professional growth but a transformative life experience.
Global Team: Become part of an action-oriented international team, bringing diverse perspectives and a dynamic work culture.
Career Growth: Seize a significant growth opportunity tailored for the right candidate, promising substantial professional development.
Continuous Learning: Benefit from access to continuous learning opportunities, to keep you at the cutting edge of your field.
Compensation
Highly competitive salary & performance bonus package
Compensation for this role will be dependent on experience
Compensation will be provided on a monthly basis
Performance bonuses will be offered after 3 months.
Perfect opportunity if looking for secure employment with the opportunity to earn more as you grow within the company.
Ready To Unlock Your Potential?
Ready to dive into this opportunity? To kickstart your journey with us, please take the quiz linked below. It's an essential first step in our application process, and candidates will not be considered without its completion.
Important:
After finishing the quiz, make sure to follow all instructions on the confirmation page to ensure your application is fully processed. Completing these steps is crucial for your candidacy. (Ensure all steps on the confirmation page are completed for your application to be considered.)
Embrace the chance to join our innovative team and contribute to exciting projects. Apply now, and let's explore the potential of what we can achieve together.
Take the Next Step: Complete Our Application Quiz
About Us
Welcome to Influxx Marketing, where we specialize in propelling businesses to new heights through cutting-edge digital marketing and lead generation techniques. In today's fast-paced digital landscape, staying ahead requires more than just a presence; it demands strategic excellence. That's where we come in.
Cutting-Edge Strategies
Stay ahead of the curve with our innovative digital tactics designed to outshine the competition. Harness the power of technology to elevate your brand to new heights.
Creative Excellence
Let your brand shine with our creative prowess. From captivating content to visually stunning designs, we bring your vision to life with flair and finesse.
Data-Driven Insights
Unlock the potential of your business with our data-driven approach. Gain invaluable insights that drive informed decision-making and deliver measurable results.
Proven Expertise
Benefit from our industry experience. Our professionals deliver strategies that stand the test of time, ensuring your success in today's competitive landscape.
About Us
Welcome to Influxx Marketing, where we specialize in propelling businesses to new heights through cutting-edge digital marketing and lead generation techniques. In today's fast-paced digital landscape, staying ahead requires more than just a presence; it demands strategic excellence. That's where we come in.
Cutting-Edge Strategies
Stay ahead of the curve with our innovative digital tactics designed to outshine the competition. Harness the power of technology to elevate your brand to new heights.
Data-Driven Insights
Unlock the potential of your business with our data-driven approach. Gain invaluable insights that drive informed decision-making and deliver measurable results.
Proven Expertise
Benefit from our industry experience. Our professionals deliver strategies that stand the test of time, ensuring your success in today's competitive landscape.
Creative Excellence
Let your brand shine with our creative prowess. From captivating content to visually stunning designs, we bring your vision to life with flair and finesse.